The designer draws inspiration from her love of European antiques, art, and architecture.  Born and raised in Toronto , Ontario , Jenna Iannelli entered the fashion world with a great belief in her talent, backed up with an outgoing, rebellious nature.

Jenna began her love affair with jewellery in her early teens.  "I remember buying vintage chandelier earrings, taking them apart, and rewiring them to laced ribbon to create fanciful chokers for myself and friends."  It was then she decided to undertake an entirely personal and creative path with her jewellery. 

She enrolled in lapidary workshops where she learned to work with precious stones, pearls, silver and  gold.  She later studied and graduated from the renowned Gemological Institute of America in Carlsbad, California with an Accredited Jewellery Professional Diploma (A.J.P) with a specialty in diamonds and coloured stones.  She also attended various gemological programs at the Sotheby's Institution of Art in New York . 

Jenna decided to turn her passion into a business when she began selling her creations in various Toronto boutiques.  She designed jewellery for the 2006 L'Oreal Fashion Week Shows where her "Black Collection" was a hit both on the catwalks, and later at the Rolls Royce Fashion Week Gala.  Later that year, her designs were featured in the Miss Universe/Canada pageants and photo shoots.  

Her latest collection, made in Rome and in Toronto, features an eclectic mix of authentic Swarovski Crystal, Sterling Silver and  14 carat filled Yellow Gold. 

Experience Valentine Rouge and never be forgotten.